Gameday Originals Launching NEW Indiana Hoosiers Vintage Collection Exclusively at The Indiana Shop!

Tradition is worth holding onto. Whether it’s in the stands or across the country, tradition is what remains with us long after the final whistle. Every fan carries their own piece of the IU story, and how you rep the Hoosiers should reflect that. But somewhere along the way, what used to be passed down became priced out. The quality pieces of old were no longer accessible or abandoned quality altogether. Fanhood became harder to make your own. So we built Gameday Originals. A brand rooted in intentional quality and undefeated value, inspired by the stories of our fans, alumni, teams, athletes, and communities. Gameday Originals celebrates what makes Indiana one of a kind. This is for the incoming freshmen. The alumni. The old heads. The lifelong fans.