Gameday Spirit Fanstore | Shop at Gameday Spirit for the best selection of University of Illinois Apparel and Illinois Fighting Illini Gear for students, alumni, and fans of all ages. The Official Fan Store of the Fighting Illini, carries U of I Apparel, Illinois basketball and football Gear, as well a wide range of novelty items to appeal to everyone. Shop now so you can be ready to cheer for the Illini at the next big game!