Go Hoosiers! Shop online with The Indiana Shop for all your officially licensed Indiana Hoosiers gear. We have the best IU merch including the latest t-shirts, sweatshirts, hats, and more! Also home to an exclusive collection of gear from Adidas, the official sideline partner of Indiana, The Indiana Shop has all your Hoosier merch covered! Show your support for Indiana football and basketball by wearing top brands like Champion and Cutter & Buck. The Indiana Shop also has Men’s, Women’s, and Youth Indiana apparel, so the whole family can show their Hoosier Pride. Show your IU Spirit at home, at the office, or on the go with our selection of Indiana University novelties. The Indiana Shop has the best selection of Hoosier apparel and merchandise.