Gameday Spirit Fanstore traces its history back to GERY & Al’s Sporting Goods, which originally opened on the University of Illinois campus in 1986. In 1998, the transition from a sporting goods store to a true fan store began with a change in name to Gameday Sports and a move to the heart of the University of Illinois campustown area where we still remain on the corner of 6th & Green in Champaign.

In 2014, Gameday Sports officially re-branded to Gameday Spirit Fanstore. We've since expanded to 5 additional colleges across the Midwest and live to passionately serve the fanbases of those universities.